The Power of Style and Identity

The power of style and identity

“If you’re searching for that one person that will change your life, take a look in the mirror.” This quote that the founder of Style Konsult and STYiLES and image consultant, Jen Auh, tells to her clients is a key reminder of the power of style and identity. It has a similar message as the quote by the renowned stylist Rachel Zoe, “Style is a way of saying who you are without having to speak”, which is one starting point of the idea that style defines people.

Having a good personal style increases the confidence of people and helps them become more successful. Finding one’s own style is very easy if people think about what they want to convey. That is why image consultants are professionals that carry out a very important job of helping people enhance their image and improve their lifestyles so they become their best version.


Personality, individuality, and style are transmitted through the looks, so it is very important to take care of it down to the last detail. People must bear in mind that they evolve, change and overcome stages in their lives that make them more mature, so each of these life changes must also be reflected in their style.

Style is, after all, a constant display of the best version of people. To know if someone is on the right track, there are two important factors:

  1. See that they feel comfortable with themselves.
  2. Analyze whether the image they are projecting corresponds to the one they want to convey.


Throughout history, personal image has played an important role for the individual, to the point of dividing society into classes in which the clothing of the person when appearing in public and the care of physical features could indicate their social status. This qualification was decisive in their personal fulfillment and professional growth.


A quote from the international bestseller by the expert image consultant Jen Auh, STYiLES, confirms that with a great image “you can scale your business, increase your influence, and bring in high six and seven-figure income.” As well, confidence is a key part: “When you speak with confidence, others listen. Confidence is the voice that leads to positive results.”

Here are a few statements to keep in mind:

  • The importance of the personal image and identity has gained presence.
  • Fashion, beauty, and lifestyle are a fundamental part of the process of building one’s identity.
  • That personal identity can generate more or less affinity, according to the established social prototypes. That influences the personal and professional projection of the individual, thus contributing to job success.
  • The personal image is a fundamental point in the concepts of identity and professional branding. 
  • If someone thinks about strengthening their professional growth and is looking for image advice, an elite image consultant will bring them the important definitions that they need to know.
  • It is relevant to keep growing and improving.


Professionals also have to represent a brand. An identity conveys their values, ideas, lifestyle, and a whole variety of sensations that will make their market fit feel identified. They have to stand out while showing their personality. That is why an image consultant can help them elevate their looks and confidence equally to succeed in their professional and personal lives.

Having a good image and identity will allow professionals to:

  1. Define a relationship with their potential clients
  2. Communicate brand values
  3. Evoke a series of sensations that will cause the public to notice them


The image also generates non-verbal communication, so it is essential to find the right personal and professional image. For this, the appropriate image can be built, linked to the objectives and used as a tool. We recommend professionals to:

  • Be punctual
  • Interact assertively
  • Have a respectful and coherent attitude that denotes professionalism
  • Look impeccable to project a good image at work

How do image consultant help people develop their professional image?

Professional success is related to characteristics and skills, including personal image and what it conveys. Therefore, the need to book the services of a professional image consultant has recently increased. Image consultants analyze people’s skills, talents, characteristics, expectations, and interests. Then, they indicate which are the most convenient clothing colors and designs, styling, accessories, in addition to grooming routines and lifestyle changes.

Likewise, an image consultant shows to their clients how to express themselves well through verbal and non-verbal communication. They instruct on social etiquette favorable to work development and corporate image by creating a dress code representative of the business brand, as well as business etiquette.


Personal image is the set of:

  • Physical characteristics
  • Attributes
  • Attitudes


It is a cover letter that expresses the way each person intends to communicate and what their presence conveys. Everyone has an image that reflects individuality and personality. It has a subjective, emotional component that generates attitudes and opinions.

Hence, the importance of the mark left by the first impression. In addition, identity and personal image are related through a non-verbal language, expressing attributes that characterize a person: 

  • Care of their image and identity
  • Personality
  • Lifestyle
  • Confidence
  • Self-knowledge
  • Behavior
  • Communication
  • Sense of protocol


External elements are just as relevant:

  • Clothing
  • Styling
  • Facial appearance
  • Smile
  • Body hygiene


For the impression to be satisfactory, it is appropriate to adapt the clothing and appearance according to the events and different occasions.

Also, body posture plays an important role because it reflects personality, mood, or habits. Thus, to promote a beneficial first impression, it is necessary to transmit:

  • Confidence
  • Sincerity
  • Optimism
  • Empathy


Caring for the personal image and identity is the key to success, which is why the STYiLES app offers the best tools for image consultants to enhance their client’s personal and professional images. Download the STYiLES app now on App Store or Google Play to start enjoying a premium image consulting experience. 

As well, the expert image consultant Jen Auh shares more tips and tricks on how to build an elite image consulting business in her first book STYiLES. The book is #1 International Bestseller, so get your copy and learn more about the world of professional image consulting.

If you have any questions, contact us at

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