How to Create Personalized Skin Care Regimes

Woman applying a cream during her skin care regimen

Skin care is essential, especially the face. To take care of it correctly, it is important to select the most effective products and active ingredients for each skin type. A consistent skin care routine protects the skin from external aggressions, prevents premature aging, repairs the skin from oxidative damage, and corrects the signs of aging.

To achieve a hydrated, luminous, rejuvenated face, a personalized daily skin care routine is a must. As an image consultant, you should let your clients know how to do it step by step. Tell them how to identify their skin type and the must-haves to include in their daily skincare regimen.

Why is it important to be consistent with skin care?

There are skin pathologies such as acne, rosacea, psoriasis that need specific cosmetic care. In addition, the use of sunscreen protects from photoaging like wrinkles and spots and skin cancer.

Everyday counts to improve the skin condition. With 3-4 steps you can have healthier skin, and it only takes five minutes in the morning and five at night.

How to identify each skin type?

You can identify which skin type each person has based on fat production, pore size, skin tone, touch, and appearance. For example, oily skin tends to have more pores and flaccidity in the long term, normal skin tends to become dehydrated, dry skin has more wrinkles and a lack of oiliness, and sensitive skin tends to redden easily.

However, skin can go through different temporary states like weight changes. The personalized skincare regimen should be updated accordingly.


Normal skin

Normal skin is smooth and even in appearance. Even so, it is affected by external aggressions and natural aging. To give you the best facial care, include in your routine products with vitamins A, E and C and growth factor (EGF) to stimulate collagen production.

Normal skin regimen

  • Cleansing (day and night)
  • Toner (day and night)
  • Antioxidant Serum/Eye contour (Day)
  • Moisturizing (day and night)
  • Sunscreen in the morning
  • Exfoliate your skin once a week to keep it glowing (night)

Sensitive skin

Sensitive skin reacts to external agents, stress, age, and genetics. Pinkish skin, blemishes, irritation, and flaking are common for this skin type. The best formulas are ceramides, centella, vitamin B3, and teprenone. They reduce irritation and extend the life of cells. The best option is to use hypoallergenic products without fragrance.

Sensitive skin regimen

  1. Mild cleanser or fragrance-free bar soap (day and night)
  2. Soothing serum (day and night)
  3. Moisturizer with ingredients of natural origin (day and night)
  4. Sunscreen in the morning: High Factor
  5. Calming face oil at night
  6. Once a week: Use a calming face mask. Avoid exfoliation.

Oily skin

Oily skin is characterized by a shine on the face caused by excess sebum. Oily skin normally has open pores, blackheads, and pimples. To avoid them, they should follow a facial routine with astringent and antibacterial formulas that regulate sebum production and pore infection.

It is recommended to use retinoids, burdock, niacinamide, and salicylic acid with anti-inflammatory effect and that stimulate collagen production. As for hydration, this type of skin can opt for other types of lighter textures such as a gel cream or a serum.

Oily skin regimen

  1. Gel cleanser with astringent products (day and night)
  2. Toner (night)
  3. Serum with retinol or niacinamide/Eye contour (day and night)
  4. Moisturizing: Light (day and night)
  5. Sunscreen in the morning
  6. Once a week: Use an exfoliating cream or facial mask to unclog your pores at night.

Combination skin

Combination skin generates more fat in the T-zone (forehead, nose and chin) than in the rest of the face. In addition, the pores are more open and prone to blackheads in the T-zone. Choose products with salicylic acid and vitamin B5 to refine pores, stimulate collagen production, and protect skin. Use mild cleansers for the T-zone. On parched areas, apply moisturizers that are more intensive.

Combination skin regimen

  1. Foaming or creamy facial cleanser (day and night)
  2. Hydrating toner and moisturizing essence or serum (day and night)
  3. Antioxidant serum/Eye contour (day and night)
  4. Moisturizing: Light at day and rich at night
  5. Sunscreen in the morning
  6. Once or twice a week: Exfoliate and use a hydrating face mask.

Dry skin

Dry skin produces very little sebum and doesn’t retain moisture. Flaking, redness, and signs of premature aging are common symptoms of this type of skin. For the facial routine, bet on hyaluronic acid, beta glucans, vegetable oils like argan and jojoba, glycerin, and ceramides. These ingredients hydrate the face, stimulate collagen production, and enhance skin elasticity.

Dry skin regimen

  1. Cleansing with moisturizing formula (day and night)
  2. Hydrating essence or facial toner (day and night)
  3. Rich textured, ultra-hydrating face cream (day and night)
  4. Sunscreen in the morning
  5. Face oil to seal in moisture at night
  6. Once a week: Use an ultra-hydrating face mask. Avoid exfoliants.

Acneic skin

Acne skin normally has a hormonal origin. It produces blackheads, whiteheads and all kinds of inflammations caused by excessive sebum. Include salicylic acid, benzoyl peroxide, niacinamide, and glycolic acid in the facial routine to cleanse, prevent blackheads, regulate sebum production, and prevent marks.

TIP: Avoid using retinol, AHA’s and BHAs with vitamin C, as it would cause over-exfoliation of the skin, irritation and redness. The ideal would be to use vitamin C in the morning, and the other active ingredients mentioned at night. Also, avoid using AHA’s and BHA’s with retinoids on the same night, as it creates the risk of flaking, redness, irritation, itching…

Acne-prone skin regimen

  • Cleansing (day and night) with non-aggressive products
  • Exfoliating: Opt for chemicals to avoid damaging your skin
  • Toner/Antioxidant serum with vitamin C/Eye contour (day)
  • Moisturizing: Soothing and light (day and night)
  • Sun protection in the morning: High factor

Mature skin

In mature skin, cell metabolism slows down and collagen synthesis decreases. Include bio retinol, hyaluronic acid, peptides, collagen, and vitamin A in your facial routine for greater hydration, to reduce wrinkles and expression lines, to recover the flexibility of the skin and to avoid stains.

Mature skin regimen


  1. Nourishing and creamy facial soap
  2. Hydrating facial toner
  3. Anti-aging serum with antioxidants like vitamin C 
  4. Moisturizer specific for the day
  5. Sunscreen specific for mature skin


  1. Cleansing
  2. Hydrating facial toner
  3. Serum: Rich in antioxidants and retinol
  4. Moisturizer specific for the night
  5. Once a week: Use a scrub once or twice a week to boost your skin’s regeneration. Also, apply a facial mask to hydrate and revitalize before sleep.


In which order are the products applied?

The essential steps for every face type are: cleansing, moisturizing, and sunscreen. The order of the steps is based on the products’ density, from lighter products to a little more dense. Also, the pH of the products matters, so the most acidic ones like vitamin C go first, and then those with a higher pH like hyaluronic acid.

How do the morning and night routines differ?

The day and night routines could be the same, except for the sunscreen. In the morning, a 50 SPF sunscreen is the last step. As well, day and night routines are different in use of products like serum or ampoule.

  • MORNING ROUTINE: The morning routine has a protective or preventive nature with antioxidant products, such as vitamin C, ferulic acid which protect the skin’s collagen as they prevent damage.
  • NIGHT ROUTINE: At night, opt for more powerful active ingredients such as retinol. It is also advisable to carry out a double cleansing,  first with an oil-based cleanser and then another with a water-based one like gel or foam. On clean skin, products are better absorbed, increasing the effectiveness of the routine.

Are there differences between the male and female routines?

There are no masculine or feminine cosmetics. It is a question of needs, tastes and objectives of the routine. The routines of men and women do not differ in terms of steps to follow. Although it is true that men tend to bet on multifunction products in favor of having minimal routines.

Male skin is, in general, thicker and more resistant than female skin with more facial hair. but the routine patterns and active ingredients are the same. Cleansing, hydration and photoprotection are essentials.

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